Your first week in Lumoo

Oct 12, 2026 · @Bonnie Faxen

Your first week is about getting the basics in place for consistent, on-brand content. That means a brand identity, your product catalogue, a roster of talents, and a set of standard scenes. You'll also try every tool at least once. Work through the steps in order, at your own pace. You can spread them over a few days or do them all in one sitting; each step builds on the one before.

The work you do this week gets reused in every look you make afterwards. Building it up front is what keeps your imagery consistent from one collection to the next.

If you're new to Lumoo, read Getting Started with Lumoo first. If a menu item mentioned here is missing, your plan may not include that feature. Some steps can only be done by an Org Admin; these are marked.

Write your brand identity (Org Admin)

• In the organization sidebar, click Brand Identity.
• Describe your visual style in up to 2,000 characters. Cover:
  • Mood and art direction, for example "Scandinavian minimalism, calm and understated".
  • Light: soft daylight, hard studio flash, golden hour.
  • Colour palette: muted neutrals, saturated brights, a signature colour.
  • Casting: the ages, attitudes and range of people you show.
  • What to avoid: props, poses or looks that are off-brand.
• Save. You can refine it at any time as you see results.

Set up your workspaces

Create one workspace for each brand, line or collection you produce content for, for example "SS27 Womenswear". On the Workspaces page, click Create workspace.

• Make a workspace Private if only some people should see it. Then add those people under Settings → Members.
• Under Settings → AI Settings, you can choose default models and turn on Watermark downloads for that workspace.

Invite your team (Org Admin)

Go to Users and click Invite User for each teammate. Give Org Admin only to people who will manage billing, users and brand identity. Invitations expire after 7 days.

Prepare your product file

Export a CSV or TSV file from your product system or spreadsheet, with one row per product. Lumoo detects these columns automatically:

The filter columns matter. They let you find "all SS27 outerwear" in seconds, and they power bulk generation.

Import it

• In the organization sidebar, click Products, then Import Data.
• Upload your file and check the columns Lumoo matched.
• For each image, choose its type: Product image for a photo or packshot, or Design sketch for a drawing.
• If your Image column holds file names, upload the image files or a ZIP of them so Lumoo can match them.
• Click Import N Products.

Add your other assets

Other images you want to reuse, such as mood boards, past campaign shots or logos, go in Assets.

• Assets in a workspace: for that workspace only.
• Organisation Assets: shared across all workspaces.

Click Import Assets to upload images or a ZIP. Reference images must be JPEG, PNG, WebP or GIF, at least 512 × 512 pixels and under 30 MB.

Plan your cast first

Before you generate anything, write a short brief for each talent. A small table like this helps:

Cover the range your customers expect, such as ages, body types, skin tones and attitudes. Keep each talent clearly different from the others.

Create each talent

• Open Talents and click +.
• Choose a Generation Type:
  • New Face: paste your brief into Description. Include age, features, skin tone, hair and expression. The more specific you are, the more consistent the result.
  • Digital Twin: upload a photo of a real person to recreate them. Use this for brand ambassadors or in-house models, and only with their consent.
  • Similar Look: upload an inspiration photo to get a similar, but new, person.
• Click Generate.

Refine until they're right

• Not quite there? Open the talent and use Edit to adjust details, or Quick Edit to fix a small area.
• Keep your favourite version live with Set as Current.
• Rename each talent with its roster name (for example "Ana – core womenswear") so your team can find it in the Talent Library.
• Delete the talents you won't use, so the library stays clean.

Pick your 3–6 standards

Start with the shots you need most often. For example:

Create each scene

• Open Scenes and click +.
• Under Backdrop, choose one:
  • Describe it: write the setting, light and pose in up to 800 characters, for example "Seamless warm-grey studio backdrop, soft window light from the left, standing front-on, arms relaxed".
  • From a photo: upload a reference, then choose how to use it:
    • Backdrop only: keeps only the setting. Describe the pose and placement yourself.
    • Keep the person: uses the person in the photo as the pose.
• Click Generate, then refine with Edit until you're happy.

Keep them consistent

• Use the same wording for light and colour as in your brand identity.
• Name scenes clearly, for example "Studio – front – warm grey", so they're easy to pick in the Scene Library.
• Copying your existing campaign shots? Upload them with From a photo, so your new imagery matches what you already have.

Virtual Try-On (Clothes)

• Open Clothes, click +, then Choose references.
• Pick a talent from your roster, one of your standard scenes, and up to 6 garments from Products. Click Save references.
• Add Styling notes if needed, for example "jacket worn open". Then click Generate.
• Review the result, then click Approve or Deny.

When you're comfortable, try the Bulk tab. It dresses one talent in many garment combinations, across several scenes, in one go.

Sketch to Product

• Open Sketch to Product and click +.
• Upload a sketch, or pick one from the Product Library.
• Under Details, add what the sketch can't show, such as colours, materials, fit and logo placement. Then click Generate.

The product image you get can then be worn as a garment in Virtual Try-On.

Video

• Open Video and add an approved look as a reference image. The first image becomes the opening frame.
• Describe the motion, for example "Model walks toward camera, cold north light".
• Choose aspect ratio and duration, and select Keep garment true so the clothes stay accurate.
• Generate a few takes and keep the best one.

Iris

If your plan includes Iris, it opens when you enter a workspace. Ask it to do any of the above in plain language, for example "Dress Ana in article 10234 in my studio front scene". You can also ask Iris to research a trend or analyse an Instagram account. Type "What can you do?" to see more.

Going further: Studio

Studio is a visual canvas where you connect several steps into one flow, then run them all with a single click. A flow takes your talents, products and assets, generates images, upscales or relights them, and turns them into video.

Use the regular tools for one image at a time. Use Studio when you repeat the same chain of steps, or need many variations of one shot, for example a social pack in every format.

Studio is being rolled out gradually. If you don't see Lumoo Creative → Studio in your workspace sidebar, it isn't available on your account yet. Studio needs the Images feature on your plan, and its video steps need the Video feature.

How it works

• A canvas is one saved flow. Everyone in the workspace can open and edit it. It saves automatically, so there's no Save button.
• A node is one step, shown as a card on the canvas.
• A wire connects one node's output (right side) to the next node's input (left side). Images flow along the wires.
• A package is a ready-made group of connected nodes that you can drop in and adjust.

Build your first flow

1. In the sidebar, click Studio, then New canvas. Click the name at the top to rename it, for example "Social pack – SS27".
2. Click + at the bottom left. On the Packages tab, choose Social pack. Or, on the Nodes tab, add nodes one at a time.
3. In the Input node, click Talents, Products or Assets to choose your image. You can also drop in a file.
4. Connect nodes by dragging from one node's right edge to another node's left edge. You can also click an edge to add a connected node.
5. In each Generate image node, write a prompt and choose a model, aspect ratio and resolution.
6. Click Run at the top. Nodes run in order, three at a time. Each card shows its status and the finished result.

To re-run part of a flow, select a node and click Run this node or Run from here. Run from here also re-runs every node after it.

Credits and results

• The Run button shows an estimated credit total before you start. As elsewhere in Lumoo, credits are only charged for finished renders.
• Images from Generate image are saved to your Asset Library automatically. Videos appear under Video.
• Use Download image or View full size on any result.
• Deleting a canvas doesn't delete the images and videos it made.

Once everything is ticked, you're ready to produce a full collection. Use Bulk in Clothes to combine your roster, scenes and catalogue at scale.